Meeting the Growing Demand for Aging in Place
In this blog:
- Safe Step and Oliver Fiberglass reached 200,000 satisfied walk-in tub and shower customers.
- Our safety-focused bathing solutions help reduce bathroom fall risks and support independence.
- We continue to expand our accessibility offerings with stairlifts, cargo lifts and a new Signature Shower line.
Safe Step and its partner, Oliver Fiberglass, achieved a major milestone: 200,000 satisfied walk-in tub and shower customers.
This milestone reflects a growing need among older adults who want to maintain their independence at home. Approximately 10,000 Americans turn 65 each day, and more than 90 percent want to age in place. For many families, that means making proactive changes to create a safer, more accessible living environment.
The bathroom is one of the most important places to focus these efforts. With 80 percent of falls at home occurring in the bathroom, improving safety in this space can have a significant impact on quality of life and peace of mind.
Why Aging in Place Matters More Than Ever
As the number of seniors continues to grow, the eldercare services industry is grappling to meet demand, driving up the price of assisted living and in-home care. The cost of care surged nearly 50 percent from 2019 to 2024. According to Genworth, an assisted living facility can cost up to $210 per day, and the national average rate for non-medical in-home care is $36 per hour.
Strategic home modifications can help delay or reduce the need for outside care, easing financial strain.
Empowering Independence for Every Customer
For more than 15 years, Safe Step has provided safe bathing solutions to help seniors and people with mobility limitations stay independent and elevate their daily routine. Through a long-standing, exclusive manufacturing partnership with Oliver Fiberglass, Safe Step Walk-In Tub continues to lead the industry in safety-focused bathing solutions.
“Celebrating 200,000 Safe Step projects is a powerful milestone. Our mission is driven by the passion and commitment of our teams every day—and we’re just getting started.”
– Ben Faulk, Safe Step’s Senior Brand Leader
The company celebrated 150,000 installations in 2023, showcasing remarkable growth in just three short years.
Bath Safety Innovation Rooted in Care
As falls remain the leading cause of injury for older adults, our safety-focused bathing solutions help reduce risks associated with stepping over high tub walls and slippery bathroom surfaces.
Our walk-in tubs and showers feature:
- Ultra-low entry thresholds to eliminate tripping hazards.
- Built-in grab bars and slip-resistant flooring for maximum stability.
- Handheld shower wands to enhance convenience.
- Therapeutic hydro massage jets are designed to ease joint pain and improve circulation.
In addition to safety and convenience features, Safe Step prioritizes design elements that elevate your space. Tile accents, modern fixtures, built-in shelving and stylish seating options allow you to create a bathroom that reflects your personal style.
Our Next Chapter
As Safe Step celebrates this milestone, we remain focused on developing innovative accessibility solutions that help people live safely and comfortably in the homes they love.
Safe Step recently expanded its portfolio with the launch of indoor and outdoor stairlifts and cargo lifts, helping people safely access every floor of their homes. We also debuted Signature Showers, a new customizable walk-in shower line that delivers elevated style and everyday comfort features.
To learn more about Safe Step and our home accessibility solutions, request a free consultation from one of our design experts.
Our Best Offer Ever Is Back for a Limited Time
$2,000 Off Your Walk-In Tub + Free Comfort-Height Toilet!*
Request a free quote today!
